On January 18, 2018, Spike relaunched as Paramount Network, aiming to align the network with its namesake studio (which previously lent its name to the now-defunct United Paramount Network), and to position it as a flagship, "premium" channel. This culminated with a final rebrand in 2015 to emphasize gender-balanced series (such as Lip Sync Battle) and a return to original scripted programming. From June 2006, the network's programming had a more explicit focus on the action genre, while in 2010, the network had an increased focus on original reality series. In August 2003, TNN relaunched as Spike TV, which targeted a young adult male audience. It was renamed The National Network in September 2000, coinciding with the network premiere of WWF Raw. ![]() Under Viacom ownership, TNN would phase out country-influenced programming in favor of a general entertainment format appealing to Middle America. In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by Viacom in 1999. After Gaylord bought CMT in 1991, TNN's music programming was shifted to CMT, leaving TNN to focus on entertainment and lifestyle programming. TNN was purchased by the Gaylord Entertainment Company in 1983. ![]() It initially featured programming catering towards the culture of the Southern United States, including country music, variety shows, outdoors programming, and motor racing coverage (such as NASCAR). The channel was originally founded by a partnership between radio station WSM and Westinghouse Broadcasting as The Nashville Network (TNN) and began broadcasting on March 7, 1983. The network's headquarters are located at the Paramount Pictures studio lot in Los Angeles. Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks.
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